jueves, 23 de abril de 2009
Seleccion de videos para D Industrial
Aqui les mando links de Gnomon Shop de los Videos que creo son interesantes para que ustedes tengan mas herramientas con las cuales salir adelante
http://www.thegnomonworkshop.com/store/product/307/The-Techniques-of-Syd-Mead-1
Este es el primero de Mead son 5
Este otro es sobre conceptos basicos de perspectiva
http://www.thegnomonworkshop.com/store/product/323/Basic-Perspective-Form-Drawing
Y este otro es sobre "Concept Design"
http://www.thegnomonworkshop.com/store/product/71/Concept-Design-1
Este es el link para las elipses Alvin. Las pueden comprar de sus representantes en Mexico
http://www.alvinco.com/shopping/family_sale_0_familyid_7382_cat_117_item_3903-00
Espero los adquieran y los usen
Saludos
http://www.thegnomonworkshop.com/store/product/307/The-Techniques-of-Syd-Mead-1
Este es el primero de Mead son 5
Este otro es sobre conceptos basicos de perspectiva
http://www.thegnomonworkshop.com/store/product/323/Basic-Perspective-Form-Drawing
Y este otro es sobre "Concept Design"
http://www.thegnomonworkshop.com/store/product/71/Concept-Design-1
Este es el link para las elipses Alvin. Las pueden comprar de sus representantes en Mexico
http://www.alvinco.com/shopping/family_sale_0_familyid_7382_cat_117_item_3903-00
Espero los adquieran y los usen
Saludos
“Consumers are less brand loyal than ever”. . .marketers lament. News flash: Maybe the fault doesn’t lie with a “fickle” consumer, but with companies themselves.
There’s nothing like a slowing economy to force companies to address customer issues. Pushing more innovative consumer products into the pipeline, lowering prices to increase value perception and to counter competitive pricing and making customer service improvements are all typical responses. Yet, working on a couple of customer touch points is an inadequate approach.
Companies’ focus ought to be on designing the total customer experience, aligning every customer touch point and cementing greater loyalty to their brands, in the process. Isn’t it time to develop a comprehensive, top to bottom customer experience strategy?
Think of all the touch points customers interact with. Designing and aligning the web site, customer service call center, IVR system, product literature, advertising and packaging to deliver consistent, positive customer experiences is crucial to a company’s success. Of these, packaging is arguably the most important customer touch point, since it delivers brand and product into the customer’s hands. It’s the tangible representation of both.
Designing Packaging that Delivers.
While capital expenditures are being cut these days, investing in experiential packaging ought to be considered. By taking a short-term loss in marketing ROI vis-à-vis packaging now, companies can position themselves to retain customers and market share for the long-term. It’s important to keep loyal customers for the present, while positioning to gain new customers when the economy improves, yielding higher ROI in the future.
Strategy and design are the tools that enable companies to design packaging that delivers a great experience; one that is emotionally connecting to the targeted customer. To do that successfully, research must answer key questions.
Who is the customer and how has that customer evolved?
How can the company match the customer’s goals?
What are the customer’s expectations?
What does the customer value?
Too often packaging is as commoditized as the products they contain. Without unique brand characteristics, structure and a communications hierarchy that make product and brand relevant to the target consumer; that meets their goals and expectations, packaging is not the effective sales closer it should be. If packaging was designed from an experiential perspective it would be far more compelling to consumers.
McCormick, manufacturer of spices and seasonings, elevates commodity products through experiential packaging. Even though consumers’ busy lifestyles have made it difficult to cook as much as they used to, McCormick has remained relevant to consumers since its founding in 1889.
Over time, the company has quietly updated its line with proprietary seasoning blends, sauces, marinades—and new packaging. Economic down-turns have consumers turning to McCormick in increasing numbers, as they eat out less and cook at home more. McCormick’s business is booming as a result.
Hot new additions have been getting a lot of buzz. McCormick still offers its basic line of herbs and spices packaged with its famous red label and cap, updated, yet retaining its heritage brand identity. Responding to trends well, McCormick offers additional lines of new products. A gourmet line of more exotic selections, including some organic selections, is packaged with distinctive sage green cap and black and gold labels, depicting natural herb plants and spices. The line is marketed to people who “cook with love and passion”.
The striking “Grinders” line, gives consumers a touch of “gourmet” for their home-cooked meals. By designing bottles with inset grinders, consumers are offered the ultimate freshness. They can grind just the right amount of black peppercorns, sea salt or blended seasonings. No need to spend more money on expensive spices and mills from a specialty store or catalog.
Ethnic seasoning blends, Grill Mates, Slow Cooker Soups and Crusting Blends are all designed to help the time-strapped home cook make flavorful, home-cooked meals in a short period of time. All are packaged to effectively deliver a short, targeted message at a glance.
The company offers great recipes, tips and ideas for the home cook in a highly navigable web site and invites customers to join the site to share their own favorite recipes and tips with other readers, forming a community for cooking enthusiasts in the process.
Result? McCormick maintains its position as the largest spice company in the world with $2.9 billion in sales in 2007; 10% of that volume coming from the introduction of its new products. The company has elevated customer perception with gourmet style products and met the critical threshold of cooks’ expectations while offering greater value. Why buy competitors’ products or cheaper generics?
How about Method’s packaging? Method’s environmentally-safe home and personal use cleaning products feature beautifully-designed, clear packaging on many of its products. Packaging for the entire Method line has the look and feel of upscale cosmetic packaging. Talk about experiential!
An examination of environmental cleaning products shows that there’s a great deal of similar bill-board-type packaging in the category. Only Method’s packaging is strikingly different. Contemporary, clean, refreshing. As Method’s web site states: “(co-founder) Eric (Ryan) knew people wanted cleaning products they didn't have to hide under their sinks”. Not only does this product claim cleaning effectiveness and safety, it’s meant to be seen. What a concept for commodity products!
While a number of eco-conscious cleaning products are on the market now, why is it that Method has garnered nearly a whopping $100 million in sales in a slow-growth category? Why is it that the brand has also created a community of avid brand loyalists? Products that are made to be seen, are obviously grabbed and used more. More product used, faster repeat sales. Since there are myriad cleaning products on the market, including eco-friendly options, it’s apparent that Method’s experiential packaging accounts for part of the brand’s stunning success.
Let’s face it: packaging that delivers a great experience is enjoyable and memorable to consumers. Removing customer frustration, and potential sources of disappointment, while unlocking the relevant drivers around branded products that fulfill customer expectations and help them reach their goals, can best be delivered by packaging. It can—and should--seal the deal, leading to that elusive brand loyalty.
Ted Mininni is president of Design Force Inc., the leading brand design consultancy to consumer product companies with Enjoyment Brands™. Design Force helps clients market brands that deliver positive, gratifying experiences by connecting consumers to brands emotionally with compelling visual brand experiences. Design Force, Inc. can be reached at 856-810-2277, or online at http://www.designforceinc.com/.
There’s nothing like a slowing economy to force companies to address customer issues. Pushing more innovative consumer products into the pipeline, lowering prices to increase value perception and to counter competitive pricing and making customer service improvements are all typical responses. Yet, working on a couple of customer touch points is an inadequate approach.
Companies’ focus ought to be on designing the total customer experience, aligning every customer touch point and cementing greater loyalty to their brands, in the process. Isn’t it time to develop a comprehensive, top to bottom customer experience strategy?
Think of all the touch points customers interact with. Designing and aligning the web site, customer service call center, IVR system, product literature, advertising and packaging to deliver consistent, positive customer experiences is crucial to a company’s success. Of these, packaging is arguably the most important customer touch point, since it delivers brand and product into the customer’s hands. It’s the tangible representation of both.
Designing Packaging that Delivers.
While capital expenditures are being cut these days, investing in experiential packaging ought to be considered. By taking a short-term loss in marketing ROI vis-à-vis packaging now, companies can position themselves to retain customers and market share for the long-term. It’s important to keep loyal customers for the present, while positioning to gain new customers when the economy improves, yielding higher ROI in the future.
Strategy and design are the tools that enable companies to design packaging that delivers a great experience; one that is emotionally connecting to the targeted customer. To do that successfully, research must answer key questions.
Who is the customer and how has that customer evolved?
How can the company match the customer’s goals?
What are the customer’s expectations?
What does the customer value?
Too often packaging is as commoditized as the products they contain. Without unique brand characteristics, structure and a communications hierarchy that make product and brand relevant to the target consumer; that meets their goals and expectations, packaging is not the effective sales closer it should be. If packaging was designed from an experiential perspective it would be far more compelling to consumers.
McCormick, manufacturer of spices and seasonings, elevates commodity products through experiential packaging. Even though consumers’ busy lifestyles have made it difficult to cook as much as they used to, McCormick has remained relevant to consumers since its founding in 1889.
Over time, the company has quietly updated its line with proprietary seasoning blends, sauces, marinades—and new packaging. Economic down-turns have consumers turning to McCormick in increasing numbers, as they eat out less and cook at home more. McCormick’s business is booming as a result.
Hot new additions have been getting a lot of buzz. McCormick still offers its basic line of herbs and spices packaged with its famous red label and cap, updated, yet retaining its heritage brand identity. Responding to trends well, McCormick offers additional lines of new products. A gourmet line of more exotic selections, including some organic selections, is packaged with distinctive sage green cap and black and gold labels, depicting natural herb plants and spices. The line is marketed to people who “cook with love and passion”.
The striking “Grinders” line, gives consumers a touch of “gourmet” for their home-cooked meals. By designing bottles with inset grinders, consumers are offered the ultimate freshness. They can grind just the right amount of black peppercorns, sea salt or blended seasonings. No need to spend more money on expensive spices and mills from a specialty store or catalog.
Ethnic seasoning blends, Grill Mates, Slow Cooker Soups and Crusting Blends are all designed to help the time-strapped home cook make flavorful, home-cooked meals in a short period of time. All are packaged to effectively deliver a short, targeted message at a glance.
The company offers great recipes, tips and ideas for the home cook in a highly navigable web site and invites customers to join the site to share their own favorite recipes and tips with other readers, forming a community for cooking enthusiasts in the process.
Result? McCormick maintains its position as the largest spice company in the world with $2.9 billion in sales in 2007; 10% of that volume coming from the introduction of its new products. The company has elevated customer perception with gourmet style products and met the critical threshold of cooks’ expectations while offering greater value. Why buy competitors’ products or cheaper generics?
How about Method’s packaging? Method’s environmentally-safe home and personal use cleaning products feature beautifully-designed, clear packaging on many of its products. Packaging for the entire Method line has the look and feel of upscale cosmetic packaging. Talk about experiential!
An examination of environmental cleaning products shows that there’s a great deal of similar bill-board-type packaging in the category. Only Method’s packaging is strikingly different. Contemporary, clean, refreshing. As Method’s web site states: “(co-founder) Eric (Ryan) knew people wanted cleaning products they didn't have to hide under their sinks”. Not only does this product claim cleaning effectiveness and safety, it’s meant to be seen. What a concept for commodity products!
While a number of eco-conscious cleaning products are on the market now, why is it that Method has garnered nearly a whopping $100 million in sales in a slow-growth category? Why is it that the brand has also created a community of avid brand loyalists? Products that are made to be seen, are obviously grabbed and used more. More product used, faster repeat sales. Since there are myriad cleaning products on the market, including eco-friendly options, it’s apparent that Method’s experiential packaging accounts for part of the brand’s stunning success.
Let’s face it: packaging that delivers a great experience is enjoyable and memorable to consumers. Removing customer frustration, and potential sources of disappointment, while unlocking the relevant drivers around branded products that fulfill customer expectations and help them reach their goals, can best be delivered by packaging. It can—and should--seal the deal, leading to that elusive brand loyalty.
Ted Mininni is president of Design Force Inc., the leading brand design consultancy to consumer product companies with Enjoyment Brands™. Design Force helps clients market brands that deliver positive, gratifying experiences by connecting consumers to brands emotionally with compelling visual brand experiences. Design Force, Inc. can be reached at 856-810-2277, or online at http://www.designforceinc.com/.
lunes, 20 de abril de 2009
Four Essential Members of a Great Design Team
Have you ever wondered why you can successfully collaborate with another designer in your office? Maybe you share similar ideas, but there’s also a good chance you’re nothing alike. At Kaleidoscope, some of the designers (including me) are organized and analytical. Others think freely and contextually. How can we coexist? My analytical thinking pushed me to break down and understand how these differences can be complementary. What I ultimately realized is that a successfully diverse design team requires four key members.
The Evangelist
A design team without a visionary leader is like a church without a preacher. The Evangelist focuses on design at the highest level, developing strategies and processes that push the limits of design and business as a whole. Contextual thinking helps him understand how design fits into a larger business plan. As a former Dreamer, he loves to push the boundaries and question assumptions of the products and categories he leads. The Evangelist won’t ever be an operations specialist, and may even lead activities that feel counterproductive to more analytical thinkers. Although possibly his greatest challenge, he will come through in the end and prove that his dreaming offers real business value. With a great Evangelist leading the charge, firms can be proactive, trendsetting, and highly valued for their ideas.
The Conductor
To complement the Evangelist, every design team needs a leader who directs the finishing touches on each project. The Conductor’s analytical mind helps her to ensure that no detail goes unconsidered. Like directing an orchestra, she brings together all the little details into harmony, making sure everything has been figured out and nothing taken for granted. She probably has the highest standards of any designer in the office and ensures that every project is top quality. Often the team doing the first 95% of the work is exhausted or checked out by the end, and the Conductor plays a key role in making the final push to finish the project right. In more corporate roles, she shepherds projects through to production and defends key design details that might otherwise be lost. The Conductor may wish she was still a designer, struggling to find the appropriate level of feedback or adding unnecessary work for her team. At her best, the Conductor is the key to creating consistently solid work that will have clients or consumers coming back for more.
The Dreamer
When analytical minds struggle with paradoxical design constraints, the Dreamer cuts through it all to offer a surprisingly fresh attitude. He avoids the technical boundaries of a project in favor of contextual experimentation. A great design team deploys Dreamers to brainstorms where blue sky thinking is necessary, and keeps them involved when the end product must push category boundaries or create brand new ones. The Dreamer becomes easily frustrated when not allowed to exercise fantasies, so don’t expect him to handle detail-oriented work or anything that is heavily constrained by technical requirements. The wild ideas he contributes won’t always become part of the final product, but the Dreamer is essential in setting the stage for innovation as well as offering an entertainment value to novelty-seeking design managers.
The Surgeon
Whether it comes down to aesthetic or ergonomic excellence, so many great pieces of design rely on details. A great design team relies on the Surgeon – an analytical thinker who cuts up and dissects design problems to find the best solutions. By definition, she breaks down a product into its components, considering the pieces of design and then reuniting them into a cohesive whole. The Surgeon isn’t always the best decision maker, because she can end up thinking in circles or frustrated by a project’s lack of clarity. When it comes to making sense of complex design problems, a Surgeon is your best bet to make sure nothing falls through the cracks.
The Jack of All Trades (Master of None?)
Every team has designers with diverse skill sets, but the Jack of All Trades might be the most talented person in your office because he can truly do everything. He leads a range of projects, solves tricky problems, and dreams up big ideas. Recent graduates make great “Junior Jacks,” because they can contribute on a variety of levels while they gain experience and become more aware of their greatest strengths. Don’t confuse a real Jack with someone whose strengths are not prevalent or ambiguous. In reality, the rare Jack of All Trades might not be essential to have, but will feel essential to any team that has one.
I hope this helps you make better sense of how you and the people around you fit into a design organization. How well do the designers you know fit into these buckets? How could this concept be stronger? In coming posts, I’ll look at how different combinations of these five members help execute the different strategies that design businesses use.
viernes, 17 de abril de 2009
Algo de alto interes
Hoy en dia de acuerdo a la informacion estadistica de compañias a nivel global
SE REQUIEREN DE 2200 IDEAS PARA LLEGAR A UNA BUENA!!!!!
¿Cuantas llevan ustedes?
SE REQUIEREN DE 2200 IDEAS PARA LLEGAR A UNA BUENA!!!!!
¿Cuantas llevan ustedes?
jueves, 16 de abril de 2009
Pregonar con el ejemplo
Este es el sketch a mano alzada con el que comense, una vez que tube la idea en mi mente y la planee, tanto en producto como en cuanto el render que quería hacer.
Primero a mano alzada y luego limpiando el mismo y dándole carácter son sweeps y elipses
Todo esta hecho en lapiz 2b
Tiempo de produccion 5 min.
Este ya es el Pre render del Envase hecho en una técnica compuesta, la cual me imagino todos ustedes manejan ya sea en medios normales o photoshop. (Esto no es un modelo electrónico)
Me lleve en el aproximadamente 30 min, mientras comía aquí en mi oficina y oía música Lounge.
Noten que ya tiene un tema un concepto y crea un impacto de presentación.
Este es un Pre render porque aun no esta totalmente detallado, pero da perfectamente la idea y comunica el producto.
Los materiales que propongo son PETT Biodegradable para el cuerpo y PP Alta densidad para la tapa, en un proceso de inyección soplo e inyección normal.
La verdad no creo que puedan llegar a este nivel que es lo mínimo para un estudiante de diseño industrial a nivel internacional ¿o si?
En verdad los reto y les exijo este standard y nivel para el 3 de Mayo.
Si tienen dudas escríbanme al correo que tenemos
Update de la presentacion del dia de ayer
Buenos días a todas las compañías de diseño.
Gracias por su tiempo el día de ayer.
Voy a dividir estos comentarios en 2 partes: Industrial y Gráfico.
En general lo que veo es una gran APATIA hacia el proyecto sobre todo de la supuesta área de diseño industrial, por la cual empezare:
De todo lo que me mostraron en cuanto a conceptos de diseño y sus 3 propuestas finales no hubo una sola que realmente me llamara la atención.
Ninguno de los "Conceptos" que vi satisfacen las expectativas ni de Businergy ni de La Fina.
Siento que realmente no están comprometidos con dar un trabajo de calidad y profesional y me estoy cuestionando si fue realmente una buena idea el haber encomendado este proyecto a ustedes.
Señores: Están tratando con dos firmas reconocidas y profesionales, que esperan ver un trabajo de calidad.La presentación de todos ustedes es pobre y sin contener esencia.
Su forma de presentar bidimensional, tiene la calidad de un niño de 5 años, no de un estudiante de Diseño Industrial de una universidad como la Ibero.
Para mi y mis asociados de Sales La Fina, ustedes deberían de estar al nivel de sus contra partes de universidades como Art Center College of Design, Center for Creative Studies o el Royal College of Design por nombrar solo algunas.
Buscamos ideas y conceptos fueras de la caja hechos por estudiantes profesionales y comprometidos con el proyecto.
Ayer sentí en muchas ideas como que nos querían tomar el pelo y eso no lo vamos a tolerar.
Y les comento que el standard por el cual vamos a revisar el proyecto y calificarlo va a ser "Internacional", así que les sugiero vean los web sites de estas universidades y estén conscientes contra lo que se están enfrentando.
.jpg)
Un producto a nivel conceptual debe de "Hablar por si solo" sin necesidad de ninguna explicación o Rollo y realmente crear excitación (El factor WOW) y la experiencia del producto entre nosotros los ejecutivos y por ende los usuarios finales.
En este blog les he puesto ejemplos de bocetos y renders para que vieran el grado de calidad que esperamos de presentación y no los tomaron en cuenta.
Tambien les dimos links de paginas referentes a compañias que estan haciendo diseño de "Envases" y las cuales estan pensando fuera de la caja y no siento que realmente las han estudiado y entendido.
Para mi y mis asociados después de haber revisado sus “Handouts” le puedo decir que NINGUNO pasa nuestras expectativas ni el grado de calidad de desarrollo que esperamos
Tienen hasta el 3 de Mayo para convencernos de que valió la pena nuestra confianza e inversión en ustedes y la Universidad Ibero y hacernos de cambiar de opinion en cuanto salir del mismo.
En cuanto al área de gráfico.
No se que esta pasando, pero creo que de lo que me enseñaron en la primera junta (Conceptos ideas posicionamiento etc) y lo que vi en esta, se perdieron la mayoría de ustedes.
En verdad esperaba fuera de una de las compañías ver algo mas impactante y que en verdad me dejara frió, con ganas de firmar ya el contrato para producirlo.
Necesito y esto es en general, ver mas una coordinación al 100% entre Grafico e Industrial.
No quiero ver compañías independientes quiero una compañía que abarque gráfico e industrial en cada grupo y un program manager de industrial y otro de gráfico de cada compañía y un director general de cada una.
Ya Gina y Pepe les van a decir las responsabilidades de estos individuos.
Gracias por su tiempo el día de ayer.
Voy a dividir estos comentarios en 2 partes: Industrial y Gráfico.
En general lo que veo es una gran APATIA hacia el proyecto sobre todo de la supuesta área de diseño industrial, por la cual empezare:
De todo lo que me mostraron en cuanto a conceptos de diseño y sus 3 propuestas finales no hubo una sola que realmente me llamara la atención.
Ninguno de los "Conceptos" que vi satisfacen las expectativas ni de Businergy ni de La Fina.
Siento que realmente no están comprometidos con dar un trabajo de calidad y profesional y me estoy cuestionando si fue realmente una buena idea el haber encomendado este proyecto a ustedes.
Señores: Están tratando con dos firmas reconocidas y profesionales, que esperan ver un trabajo de calidad.La presentación de todos ustedes es pobre y sin contener esencia.
Su forma de presentar bidimensional, tiene la calidad de un niño de 5 años, no de un estudiante de Diseño Industrial de una universidad como la Ibero.
Para mi y mis asociados de Sales La Fina, ustedes deberían de estar al nivel de sus contra partes de universidades como Art Center College of Design, Center for Creative Studies o el Royal College of Design por nombrar solo algunas.
Buscamos ideas y conceptos fueras de la caja hechos por estudiantes profesionales y comprometidos con el proyecto.
Ayer sentí en muchas ideas como que nos querían tomar el pelo y eso no lo vamos a tolerar.
Y les comento que el standard por el cual vamos a revisar el proyecto y calificarlo va a ser "Internacional", así que les sugiero vean los web sites de estas universidades y estén conscientes contra lo que se están enfrentando.
.jpg)
Un producto a nivel conceptual debe de "Hablar por si solo" sin necesidad de ninguna explicación o Rollo y realmente crear excitación (El factor WOW) y la experiencia del producto entre nosotros los ejecutivos y por ende los usuarios finales.
En este blog les he puesto ejemplos de bocetos y renders para que vieran el grado de calidad que esperamos de presentación y no los tomaron en cuenta.
Tambien les dimos links de paginas referentes a compañias que estan haciendo diseño de "Envases" y las cuales estan pensando fuera de la caja y no siento que realmente las han estudiado y entendido.
Para mi y mis asociados después de haber revisado sus “Handouts” le puedo decir que NINGUNO pasa nuestras expectativas ni el grado de calidad de desarrollo que esperamos
Tienen hasta el 3 de Mayo para convencernos de que valió la pena nuestra confianza e inversión en ustedes y la Universidad Ibero y hacernos de cambiar de opinion en cuanto salir del mismo.
En cuanto al área de gráfico.
No se que esta pasando, pero creo que de lo que me enseñaron en la primera junta (Conceptos ideas posicionamiento etc) y lo que vi en esta, se perdieron la mayoría de ustedes.
En verdad esperaba fuera de una de las compañías ver algo mas impactante y que en verdad me dejara frió, con ganas de firmar ya el contrato para producirlo.
Necesito y esto es en general, ver mas una coordinación al 100% entre Grafico e Industrial.
No quiero ver compañías independientes quiero una compañía que abarque gráfico e industrial en cada grupo y un program manager de industrial y otro de gráfico de cada compañía y un director general de cada una.
Ya Gina y Pepe les van a decir las responsabilidades de estos individuos.
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